Samsung’s Countdown lead to a teaser video, and it probably crossed the line
There’s no denial to the rabid fanfare toward Samsung’s incoming flagship – the galaxy s3, anticipation is high, to cater the fans, Samsung put up a website that struck mainly with a 24 hours countdown and promise something about the galaxy s3. Then there’s the teaser video, which contains scarce messages about the galaxy s3, also promises, “standout from anyone else”, who are, apparently, sheep. How, Samsung, the soon to be market leader found it amusing or wholesome to call anyone but its own customer sheep is not clear. Normally we enjoy big companies poking fun at each other, like what Samsung used to do, “you just got samsunged”, “dude, you are a barista”. But this, crossed the line a little bit if you ask me.